Airline Fights Back For 2008 Malta Holiday Market
Keywords: Flights, cheap flights, Malta, Air Malta, vacations, holidays, hotels, motels
Recent years have seen Malta’s national carrier face a series of new competitors bring tourists to the airlines home base of Luqa Airport Malta, and the price of a flight to Malta from many European destinations has fallen as a result.
And as competition has increased and fares reduced, Air Malta has battled to retain her passengers, and sought to gain more with new routes, notably from Liverpool’s John Lennon Airport in the North-West of England.
The UK is traditionally Malta’s strongest market for tourists, and the first low cost flights to challenge the airline were from London’s Luton Airport.
The low cost competitors have boosted Malta’s tourist trade considerably, and it is thought that 2007 might well have been the Mediterranean island’s best year ever for the number of holidaymakers received.
As well as opening new routes from the UK, Air Malta has gone a step further to boost the number of people it carries to her home base for 2008 by doing a deal with a UK holidays company.
The Malta holidays company has agreed to use Air Malta for its flights, and will boost the number of flights the airline is able to offer customers from the all important London Gatwick to Malta route, strenghtening its position in the London market.
But the airline could well face even more competition for the holidays in Malta market for the summer of 2008 - of all the low cost carriers the best known UK one, easyJet, has been unable to fly to Malta having not reached an amicable agreement with the island. This is about to change however, and could see lower cost flights to Malta in 2008, a year when the Malta holidays industry is hoping to augment a successful 2007.
easyJet recently bought GB Airways who were franchised by British Airways to fly many of their European routes - including to Malta, with convenient afternoon slots out of London’s Gatwick Airport.
‘When we checked recently to book a BA flight from Gatick to Malta for early next summer, it was showing a flight at under 100 sterling, which is pretty competitive for a good time of day flight, so assumedly easyJet will be running the flights to Malta’, comments one travel guide for Malta.
Rival low cost airlines might view easyJet’s entry to the Malta market as a back door method, while others in the aviation industry will view the development as nothing out of the ordinary when one company takes over another, and the new routes are part of why a company would want to buy another in the first place.
The UK market for the Malta holidays industry, despite the diversification the island has enjoyed with more visitors from Germany and Italy, remains a vital one and provides more visitors than any other country.
Currently for London and the Home Counties, the economic powerhouse of the UK economy, low cost airlines fly from Luton, convenient for the northern counties and North London. Gatwick, which is more convenient for wealthy Surrey and South London, is served by regular carriers.
But it is Gatwick that easyJet will be flying from to Malta, and potentially is the most lucrative UK route for a low cost carrier.
YourMalta.com is a holidays guide for Malta at www.yourmalta.com , with flights to Malta available via www.yourmalta.com
Previous Articles Highlighter:
Affordable Disney Vacation - A Vacation Package You Can Afford (1)
You can even get good discounts if you are smart, and reach a counter ahead of time or during the special hours. Since everything from lockers to first aid help is available within the Disney World, your discount Disney Vacation Club offer will leave you smiling.
The Benefits Of A Menorca Holiday (2)
There is also plenty to do in the evenings with an array of bars and restaurants located all around the island. Dinner is rarely served before 8pm although restaurants are open before then they are very quiet so there won't be much atmosphere.
Organising Your Business Travel (3)
In the business world things have a habit of changing from hour to hour which can end up wasting your time and costing your company a lot of money when it comes to business travel.
Motor Home Vacations: Oregon's Untouched Nature (4)
There is an abundance of pristine nature, as well as a quaint rustic charm, that will make your trip enjoyable. An RV trip to Oregon is an experience with nature at its most beautiful.
Do Not Get Stung Buying A Caravan (5)
Buying a mobile home from home is a great investment offering unlimited freedom, if you remember the points discussed here you should be able to get the deal you are looking for.
Choosing One Of The Many Tuscany Rental Villas (6)
But if you want something that will really take you into the spirit of the land, there are many Tuscany rental villas that can literally take you back in time with its innate charm and grandeur.
Villa In Tuscany: Spending Quiet Time (7)
If you prefer to stay in the hubbub of the city, there are many privately owned villas that are near the airport, near the fashionable districts (in case you want to go shopping) and / or near popular bars and restaurants.
Cuba Makes A Great Holiday Destination (8)
Playa Paraiso and Playa Sirena are possibly two of the most beautiful beaches you will ever see. The two are connected and stretch the length of Cayo Largo del Sur which is on the western end of the island.
Choosing A Classic For The Weekend (9)
But as I said earlier, it is not all about performance. These cars were from a different era, despite that they still have jaw dropping good looks and the ability to turn heads.
Airports In Andalucia Spain (10)
The airport handles international flights from the UK and Germany as well as domestic flights from Madrid Airport, Barcelona Airport and Palma Airport. Jerez airport also serves as a primary gateway to Costa de La Luz and travellers can easily get transfers to popular hotspots including Marbella, Cadiz, Gibraltar, Algeciras, Chiclana, Tarifa and Sevilla.
Newer Articles Highlighter:
Motor Home Fun In The Wilds Of Kisatchie National Forest (1)
There are hills and mesas, steep and rocky climbs, and overlooks where you can see the top of the pines stretching out below. Down in the valleys, there are old growth pine trees and grand old cypresses with their leaves forming a natural canopy.
Affordable Disney Vacation - How To Bring Your Family Together On Vacation (2)
If you know of another family planning their holiday around the same time, book a place such that you split the cost which will leave you with more to spend at the park.
Affordable Disney Vacation - Vacation Planning & Tips (3)
While leaving this arena in your Affordable Walt Disney World Vacation, you can visit the Mombassa marketplace for souvenirs. Asia - The next in line here is the Asian part, where you can trek, or go on a river rafting adventure.
Advantages Of Booking Trips Online (4)
This is because most airline companies, hotels and transportation businesses are now offering their services to their customers via the internet, which further means that they are saving on some of their operational and sales costs and are considerate enough to share their savings with their traveling customers and clients.
Modern Hotel Booking Concepts (5)
Till not very long ago, online hotel booking meant selecting a hotel from a list of hotels and other staying facilities present on a website, and making the payments, etc.
Tips On Booking Hotels Online (6)
If you are a non-smoker, then it should interest you to know if such rooms are available as well. After everything else, you should never forget to look into the room rates and prices.
Canary Islands To Host 65 Concerts January To March 2008 (7)
The Finnish Radio Symphony Orchestra, directed by Sakari Oramo, February 12 - 15. Since the mid 1960s, the Canary Islands have been a much sought-after vacation spot. Located a mere 62 miles off the African coast in the Atlantic, the islands offer beautiful volcanic scenery, beaches and many water sports.
Outdoor Teambuilding Vacations (8)
These factors aside, the beauty and real value of teambuilding centres lies in their activity facilities, staff and experience of building lasting relationships between teams that can be implemented in the real world.
Ten Reasons Why Travel Training Is Going Online (9)
Reaches more people The traditional method employed by destination marketing companies is to organise road shows where they would hire a room in a town and invite all the local travel agents to come along for a presentation with food & drink.
Can People Be Winterized? (10)
I love them in spite of that shortcoming, but it definitely wasn't my idea to visit them in December. In fact, many of my memories of the visit are still in cold storage.
Permalink to Airline Fights Back For 2008 Malta Holiday Market