Airline Prepares For Malta 2008 Skies
Keywords: Air Malta, Malta, Malta holidays, holiday, vacation, vacations, holidays, hotels
A new advertising campaign by Malta’s national airline has seen her bounce back to popularity among holiday makers flying to the Mediterranean island.
Malta has good weather during the winter months, and as well as traditional one and two week holidays, many retired people visit the island for three or four months, renting an apartment or villa, with some taking advantage of long term hotel discounts, which in turn boost the occupancy levels of the hotels in Malta.
And it is while these were being booked that the airline saw a surge of interest in booking a flight to Malta.
The advertising campaign in Europe ran from August to end November, and the airline reported that good results came from the UK - Malta’s traditional market - plus Italy, France, Austria and Germany.
While Malta will be pleased to note an 8 per cent increase in flight bookings from her core UK market, the importance of diversification and not relying on one market is understood, and a jump of 18 per cent in passenger bookings from Italy will be welcomed.
Included among the airline’s advertising campaign in the UK was a 12 weeks campaign with Sky Television and on their internet site, while in the printed media full colour page advertisements were carried in the quality press such as The Times.
In France and Germany a combination of print and traditional media were used, while in Italy part of the campaign included for the first time text messages to established customer mobile phones.
The possibilities of the airline having a good 2008 are high, with their own advertising producing a boost - but also a rise in the number of tourists taking a holiday in Malta rose in 2007 and a further increase is anticipated for the year ahead.
2007 was a turning year for Malta, with previously poor publicity turning to good press reports in the media overseas. Both Germany and the UK have seen new low cost flight operators sucessfully applying to fly to Malta, and the increase in tourism can largely be put down to them.
The good news for Malta is that despite the increase in the number of tourists arriving on the island via low cost flights, the occupancy levels of hotels has increased from basic to 5 star, showing that Malta can appeal to all.
Malta hotels, airlines and the holiday industry are looking forward to 2008 with confidence.
YourMalta.com is a holidays guide for Malta at www.yourmalta.com
Previous Articles Highlighter:
Stylish Luggage And Travel Accessories (1)
These small sized bags are perfect for placing a change of clothing in and a few toiletries too. The luxurious forms of travel accessories will keep wet items away from the dry ones.
Affordable Disney Vacation - How To Take Your Family On A Vacation To Remember (2)
Here, you get the opportunity to take one of the star tours, that will take your through the sets of Star Wars or other classic movies. You will also witness the Indiana Jones stunt display where actors enact scenes from the movie; if you are looking for some comedy, you will find it in the nearby 3D audio treat of Jim Carrey's Sounds Dangerous.
Get From Here To There. Forget The Peanuts (3)
And this applies to everything. There is really a strange value that some people seem to derive from plastically smiling cabin crew. In reality I am one of those that think that the only purpose of a flight is to get you from point A to point B.
Kissimmee: The Place To Stay When Vacationing In Florida (4)
New services from online companies utilizing real-time database technologies allow you to search thousands of vacation home listings online with ease. Wherever you are looking to vacation, modern technology allows you to find the perfect vacation home in a snap.
Cheap Holidays To Hamburg (5)
A nice place to spend a day is at the Tierpark Hagenbeck. The zoo has many different animals in habitats that are safely guarded to protect the public. You will find that the city of Hamburg is enjoyable during the day and night.
Cheap Holidays To Paris (6)
The dinner cruise is spectacular for everyone. The food is divine and views of Paris are amazing. Because the boat has openness with transparent enclosures, everyone sees everything.
Your Guide To Hotels In Acapulco (7)
In Acapulo most clubs are open bars and have been designed to serve the American public. The most famous ones are Palladium, Mandara, and Privado; you will hear mostly American music along with some most popular Mexican music, which comprises of rock rap and pop.
Climate Change To Reduce European Holidays To The Mediterranean (8)
Companies are encouraged to voluntarily offset their usage to balance carbon emissions. Simple ways to reduce emissions include planting trees and conserving energy. Other ideas for conserving energy and offsetting carbon emissions are to reduce flights and change methods for traveling.
Cruising Is Growing In Many Ways (9)
This all adds up to the number of ports being visited by cruise ships is set to reach an all time high. Another growing aspect is how we receive the news of what the cruise companies are doing and that is via the cruising website.
12 Questions To Ask Before Renting A Paris Vacation Apartment (10)
What is the bed configuration, twin, double or King. 2: Is there a 7 night minimum stay? If you are staying over 4 weeks, ask if there is a discount?
Newer Articles Highlighter:
Affordable Disney Vacation - Discounts On Vacation Packages (1)
Furthermore, something that many don't know is that there are good discounts available on 7 and 10 day hopper deals, and when it comes to flying to Disney World from your home, you will find there are some airlines that offer seasonal discounts, which you can grab if you keep watching the rates frequently.
Great Places To Stay In Barcelona (2)
These beaches have pristine beauty and panoramic view and are the most popular leisure spaces. The tryst with the city is incomplete without seeing the museums. There are many museums, which cover many areas and time period.
Brummies Beat The Winter Blues! (3)
Tenerife's northern section contains the tourist hub of Puerto de la Cruz. The town maintains its old harbor roots, while offering a distinct flavor of modernity. It is charming as well as cosmopolitan.
Don't Leave Home Without Your Travel Health Insurance! (4)
Countries Offer Different Health Care Options In some foreign countries, a national health plan is in use, meaning the citizens receive their health care, paid for by the government. Of course, taxes raise money for these programs and while it may take a burden from the citizens, there are tradeoffs to this type of plan.
Your Guide To Find Cheap Motels (5)
So if you are planning a vacation on a tight budget to a particular destination, get all the information on the motels in the particular area. Also consider the standard of rooms and the facilities offered by the motel before settling down.
Traveler's Checks ... And Balances? (6)
Memories can be souvenirs too. Memories are souvenirs that don't end up at garage sales. Knight Pierce Hirst takes humorous looks at life. Take a minute to make yourself smile at knightwatch.typepad.com
A Long Way To Go For Cheaper Fuel (7)
Is this still a viable option given the extortionate price of fuel? Car hire has always been a useful way of travelling on holiday. With one set price that covers tax, insurance and breakdowns car hire is often a cheaper and more reliable way of travel than using your own car.
Where To Stay In Menorca (8)
Not only do you need to decide where to go but you have the choice to go self - catering, half - board, full - board, you can stay in a hotel, bed and breakfast, holiday home or villa.
Capitola Beach: A Wealth Of Fun And Excitement (9)
Parades & Festivals: Capitola Beach is not a very big place, with the larger area of Capitola only having a population of around 10,000 people. This means that it has some of that small town charm that people love and the locals are constantly organizing different things for people to take part in regardless of whether they are tourists or natives of the area.
Affordable Disney Vacation - A Vacation For Kids Of All Ages (10)
If you were to ask your child where they want to go for the holidays, you will hear only one answer Walt Disney World. This is how popular the Disney World in Florida is, more than the Hawaii beaches and the San Diego Sea World, people come to Disney World to unleash the child within them and enjoy themselves and get their money's worth.